- 80% Users conduct daily internet searches on smartphones.
- 48% Users say that if a site doesn’t work well on their smartphone, it makes them feel like the company doesn’t care about their business.
- April 2015 - The date Google began ranking mobile-friendly sites higher in search results.
So how can you make your website responsive?
First, you’ll want to get a web developer to take a good, hard look at the backend coding of your website. Making a website responsive is an advanced skillset and involves editing the inherent coding of your site, so best to have it looked at by a true professional.
Next you’ll want to assess the amount of work (translation: dollars and cents) it will take to convert your website from desktop specific to tablet and mobile friendly. The latest trend (which will undoubtedly be here forever) is to figure out how to get content across multiple channels and to show users the most important content depending on the device they are using.
The biggest myth we face is that many people think that making tweaks to your existing site will save time and money, but more often than not, this ends up being a more costly process than creating a new website from scratch. Think of it like this:
Turning your current website into a responsive website is like turning a blueberry muffin into a blueberry pie.
They’re both made of flour, sugar and blueberries (we’re still talking about code here), but once the muffin is baked, you can't turn it into pie. More often than not, starting fresh with a new website will save you the most time and money. And you get the added benefit of refreshing your look, which your boss will thank you for.
