Test Case Study Post
Client Overview
Avanan is a Check Point Company and a global SaaS leader in AI-powered cloud email and collaboration security. It protects enterprise clients around the world from phishing, malware, and data loss across modern communication platforms. As the company scaled, Avanan needed a stronger digital foundation to support its growth and unite marketing and sales under one system.
Client: Avanan (a Check Point Company)
Industry: SaaS (AI-Powered Cloud Security)
Solution Delivered: Technical HubSpot Consulting + Growth-Driven Design Program
HubSpot Products Used: Marketing Hub Enterprise, CMS Hub Enterprise, CRM
Timeline: 11-month engagement
Headline Goes Here Lorem Ipsum Dolor Sit Amet Lorem
Before
Broad, limited personalization
After
Automated campaings
Impact
More relevant outreach
Headline Goes Here Lorem Ipsum Dolor Sit Amet Lorem
Before
Broad, limited personalization
After
Automated campaings
Impact
More relevant outreach
Headline Goes Here Lorem Ipsum Dolor Sit Amet Lorem
Before
Broad, limited personalization
After
Automated campaings
Impact
More relevant outreach
Headline Goes Here Lorem Ipsum Dolor Sit Amet Lorem
Before
Broad, limited personalization
After
Automated campaings
Impact
More relevant outreach
Headline Goes Here Lorem Ipsum Dolor Sit Amet Lorem
Before
Broad, limited personalization
After
Automated campaings
Impact
More relevant outreach
CRM Optimization and Integration Alignment
Mole Street optimized the Salesforce ↔ HubSpot Enterprise Suite integration to ensure accurate synchronization and transparent reporting.
- Audited and rebuilt Salesforce–HubSpot sync rules for data consistency
- Resolved historical discrepancies and unified lead and opportunity data
- Enabled real-time attribution tracking across both platforms
Data and Reporting Infrastructure
A tailored analytics framework gave Avanan clear visibility into performance and revenue.
-
13 custom HubSpot dashboards for marketing, sales, and operations
-
Data Health Dashboard for real-time data quality
-
Integrated HubSpot and Google Analytics for full-funnel insight
UX and Conversion Design
Through Growth-Driven Design, Avanan’s homepage and 15 key pages were redesigned using CRO best practices.
-
In-depth UX, behavior, and performance audits
-
Faster load times through optimized code
-
Clearer CTAs, navigation, and conversion paths
-
Consistent design system aligned with the Avanan brand
Automation and Enablement
Beyond design, sales enablement and lead management were strengthened to support growth.
-
Lead Scoring Model implemented for smarter prioritization
-
Chatbot workflow built to engage and qualify leads
-
Forms, workflows, and routing streamlined for efficiency
Continuous Collaboration
Over the 11-month engagement, Avanan’s marketing and sales teams partnered closely with Mole Street.
-
Weekly check-ins for progress and real-time adjustments
-
Sprint priorities aligned with changing business goals
-
Ongoing guidance on HubSpot best practices and data governance
By: Brendan Walsh
